New Scholarly Volume Challenges Eurocentric Business Models, Advocating Indigenous Epistemologies for Sustainable African Development
OTTAWA, Canada / GLOBAL — Anthem Press has announced the upcoming release of Indigenous Knowledge Systems, Entrepreneurship, and Sustainable Development in Africa, authored by Samuel Ojo Oloruntoba, Inocent Moyo, Zainab Monisola Olaitan, and Jabulile H. Mzimela. Scheduled for publication on September 15, 2026, this 250-page hardback volume offers a critical re-examination of how business, trade, and community livelihoods are conceptualized across the African continent.
The book directly critiques the long-standing Eurocentric framing of African entrepreneurship. The authors argue that mainstream economic discourse suffers from a fundamental limitation, relying on imported models that fail to capture the reality of how local communities organize, trade, and sustain themselves. By moving past this Eurocentric monologue, the text highlights how diverse Indigenous communities across Africa conceptualize and execute business practices in ways that naturally foster inclusive, long-term socio-economic growth.
Through an interdisciplinary approach spanning human geography, international affairs, and Indigenous studies, the authors present a compelling case for liberating traditional ways of knowing to address contemporary economic challenges. The volume serves as a vital blueprint for academics, development agencies, and policymakers seeking practical frameworks rooted in genuine local agency rather than top-down external paradigms.
Indigenous Knowledge Systems, Entrepreneurship, and Sustainable Development in Africa is authored by a distinguished panel of scholars. Dr. Samuel Ojo Oloruntoba holds positions at Carleton University’s Institute of African Studies and the University of South Africa; Prof. Inocent Moyo and Jabulile H. Mzimela lead research in Human Geography at the University of Zululand; and Dr. Zainab Monisola Olaitan serves at Queen’s University and the University of Johannesburg.
Published worldwide by Anthem Press (ISBN: 9781839996818), the hardback edition will be available for £80.00 / $110.00. Global distribution and pre-orders are handled through Ingram Publisher Services across North America, Europe, and Australia, as well as directly via the Anthem Press online store.
New Book Announcement: Indigenous Knowledge Systems, Entrepreneurship, and Sustainable Development in Africa. New Scholarly Volume Challenges Eurocentric Business Models, Advocating
The Africa Indigenous Knowledge Research Network was created to undertake research geared towards identifying, re-centering and harnessing Indigenous knowledge in Africa.
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